Many businesses are realizing the value of a Facebook page as another cost-effective marketing tool. In fact, a Facebook business page is like having a second homepage for your company. Facebook gives businesses many tools for promotion and search engine optimization (SEO), but there are certain strategies you need to use on your page to improve its visibility on Facebook and in search engines.
Before you even begin to create a Facebook business page, it’s essential to get the right name for your page. It’s not acceptable to simply use generic terms for your page title, or use multiple keywords in the title as an SEO strategy. Facebook are stamping out such tactics and you could get banned. Besides, it will ultimately harm your long-term growth within Facebook, as users won’t appreciate a name that sounds like spam. As a general rule, simply use the real name of your business, and stick with it. Changing it later could damage your ranking with Google.
Choose a custom username for your page, so its address is something like facebook.com/yourbusiness. It makes your page easier to find and share. As with page names, Facebook frowns on generic terms, so use your business name, or your business name plus a keyword if that’s taken.
When creating your Facebook page, fill in as much information as possible. Your page’s intro, About section and category are some of the easiest ways to improve its visibility. Include a clear description of your business, products and services, and add links to your website and other relevant platforms. The intro is especially important, as it appears near the top of your page.
Another way to strengthen your page is with its action button and content sections. Facebook lets business pages add a call-to-action button, such as Book Now, Shop Now or Contact Us, and showcase products, services, events and reviews. The more complete your page, the more useful it is to visitors and search engines.
More links to your Facebook business page will also help it rank in search engines. So remember to link to your page from your website, your email signature and other relevant platforms online. Facebook also offers official buttons and plugins you can add to your website.
Posts offer another way to improve your visibility. Share links to your website’s latest content to send fans to your site, and use relevant keywords naturally in your posts and photo descriptions. All of the content on your page can affect how it is found in search.
As always, fresh and relevant content must be part of your strategy. Regularly post informative and entertaining content, ask questions and run polls, offer exclusive deals to followers, and harness the power of video. A Facebook page that is rich with engaging content should attract more followers. And more followers means more people sharing your content and visiting your website. With Facebook, the power of user interaction should not be underestimated.
All of these factors can improve your SEO strategy, as long as you’re committed to regularly updating your Facebook page and reviewing which tactics work best for your business. Having an effective SEO strategy can improve your chances of reaching a wider Facebook audience. Furthermore, it can make your business more visible online.